Studio of Nadar at 35 Boulevard Des Capucines, Paris, with his name displayed accross the front of it

In 1860, Nadar moved to 35 Boulevard des Capucines. The rent was astronomical but Nadar's expenditures bought the triumph of his name—a gigantic signature scrawled on the glass facade of his palace and in the consciousness of the public. Photo from another source, text from The Metropolitan Museum of Art - http://www.metmuseum.org/toah/hd/nadr/hd_nadr.htm#thumbnails